Don’t Touch My Dart Commercials

New car buyers can be overprotective of their new cars. We’ve all known someone who was like this, that didn’t even want their friends to touch their new car. Well Dodge is taking this idea to a new level with an advertising campaign for the 2014 Dodge Dart called Don’t Touch My Dart.

The commercials feature comedians/actors Craig Robinson and Jake Johnson, but rather than us try to explain them to you… Just watch for yourself below.

While the humor appeal is obvious and works, you also get to see some of the most popular features of the 2014 Dart on display as well. In our personal favorite of the three commercials, Johnson is able to “voice touch” the inside of the Dart when Robinson answers his call at the touch of a screen – 8.4-inch UConnect Touch Screen that is.

“For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart,” Olivier Francois, Chief Marketing Officer, Chrysler Group LLC said in a Chrysler press release. “Throughout each chapter in the story the audience will learn about Dart’s key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude.”

If these Don’t Touch My Dart commercials have successfully peaked your interest in owning a 2014 Dodge Dart to keep your own friends away from, come see us at Rochester Hills Chrysler Jeep Dodge Ram!

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Three Dodge Cars Earn JD Power APEAL Awards

APEAL Awards

Dodge cars have some of the highest curb appeal in their classes and now have APEAL trophies to prove it. J.D. Power’s 2014 U.S. Automotive Performance, Execution and Layout (APEAL) Study found the Charger, Challenger and Dart as segment leaders for Large Cars, Midsize Sporty Cars and Compact Cars, respectively.

“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” Doug Betts, Senior Vice President – Quality, Chrysler Group LLC said in a press release. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”

At its core, the JD Power APEAL study is a measure of how happy customers are with their car. It takes into account 77 different attributes of the vehicle 90 days after the car was purchased. As you might expect, vehicles with the highest APEAL scores often have greater owner loyalty to the brand and are hard to keep on the lot due to demand. Good problems to have if you’re working at a car dealership!

If you’re interested in one of the three most APEAL’ing cars on the market, come see us at Rochester Hills to get behind the wheel of a 2014 Dodge Charger, Challenger or Dart.

Chrysler’s Lucky Number is Seven

The Edwards Commitment Scale

Chrysler makes some of the most beloved vehicles in America. They are an American car company that knows what people in this country look for in a new car and they offer a lineup featuring some of the most recognizable models in the market. This sentiment was further vindicated by a new consumer survey by Strategic Vision in which seven Chrysler vehicles took home honors.

In the survey, consumers were asked to rank attributes of their vehicle and dealership experience on the “The Edwards Commitment Scale™ [which] ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it” according to a Chrysler press release. This information was then used to determine the “Most Loved Vehicles” list, with the highest scoring vehicles given the honorary title.

The survey included choices for several categories of vehicles including small car, large car, mid-sized SUV, specialty coupe, full-size pickup, and heavy duty pickup. The biggest winner was the Dodge brand which brought in four of the seven spots. Additionally, RAM took two and Jeep netted the final spot.

  • Dodge Dart (small car)
  • Dodge Durango (mid-sized SUV)
  • Dodge Charger (large car)
  • Dodge Challenger (specialty coupe)
  • Jeep® Grand Cherokee (mid-sized SUV)
  • Ram 1500 (full-size pickup)
  • Ram 2500 (heavy duty pickup)

Rochester Hills Chrysler Jeep Dodge Ram is happy to offer our customers all of the “Most Loved Vehicles in America” so stop in today or visit us online to see just what makes our cars, trucks and SUVs so popular.

Dodge Dart, Avenger, and Chrysler 200 Earn IIHS’s Top Safety Pick

Chrysler 200

Three vehicles from the Chrysler Group have made it to the Insurance Institute of Highway Safety’s list of Top Safety Picks: the Dodge Dart, Dodge Avenger, and Chrysler 200.

This marks the sixth time that the IIHS has recognized the Dodge Avenger and Chrysler 200, which both offer all of their available safety features as standard equipment. While the Dodge Dart can’t make the same claim, as it’s still a relatively new entry to the market, it has still managed to make the list every year it’s been on the market—and if you don’t put much stock in the IIHS’s testing, it also got a 5-star safety rating from the National Highway Traffic Safety Administration to boot.

To earn a Top Safety Pick badge, all three vehicles had to achieve the best possible rating of “good” in the moderate-overlap frontal crash test, the side impact test, the roof strength test, and the whiplash test. They also had to earn at least “acceptable” ratings in the new small-overlap front crash test.

Come find the Dart, Avenger, and 200 at Rochester Hills Chrysler.

IIHS Ranks Dodge Dart as a Top Safety Small Car Pick

Are you in the market for a new car, truck or suv? What is at the top of your “must have” list? Hopefully safety is at the top of that list. In 2012 there were 25,580 fatal crashes. These accidents occurred from drunk driving, speeding, distractions and bad weather. The Chrysler Group has made safety a top priority in their small cars and this year the Dodge Dart tops the Insurance Institute Highway Safety (IIHS) lists Top Safety Picks.

Dodge Dart

2013 Dodge Dart

Each year, the IIHS does extensive testing and ranks vehicles based on their performance in five areas: moderate overlap frontal crash, small overlap frontal crash, side impact, rollover and rear impact. and scoring them with poor, marginal, acceptable and good marks. To be considered a top pick from IIHS, the cars, trucks or SUV’s must have good ratings across the spectrum of occupant protection in the moderate overlap frontal test, side impact, rollover and rear tests.

MSN Auto reviews the small car with top safety ratings and the fresh design and safety create a coveted reason to want to drive. The small car 1.6L turbo engine offers excellent power for an unrefined drive. Find better fuel efficiency than ever in the 2014 Dodge Dart. At the Rochester Hills Chrysler Jeep Dodge Dealership in Rochester hills, MI near Auburn, find new and used Dodge Darts. The 2013 Dodge Dart is a small sedan available in one of five different trim level and three fuel-efficient powertrains, for optimal customization. Stop by the Rochester Hills Chrysler Jeep Dodge dealer near Orion today and see what you think!

Why Buy a Used Chrysler, Jeep, Dodge or Ram

Used Jeep Liberty

2010 Jeep Liberty

Today more and more people are buying used cars due to their higher quality materials and ability to last longer. The reasons to buy a new car are simple. You would be the sole person regulating maintenance, it is less likely to go haywire, you can pick out exactly what you want and a few other personal reasons. Why bother buying a used car when you can buy a new one? Main reasons are the cost of purchase combined with less maintenance, lower sales tax, insurance and interest on financing.
The cost of buying a used car could save you the amount of money you would spend on gas for five years. In fact, within the first five years, cars experience around 45% depreciation and in three years they see on average 32% depreciation.
If you are looking for a used car, truck or SUV, Chrysler Group LLC is known for having long lasting, durable and reliable vehicles. Every Chrysler, Jeep, Dodge and Ram certified pre-owned vehicle at the Rochester Hills Chrysler Jeep dealership must pass the certification process to guarantee the highest quality of the finest vehicles. The certification process involves a thorough oriented 125-point inspection and a rehab process using only Authentic Mopar Parts at Rochester Hills Chrysler Jeep’s Service Department. Rochester Hills Chrysler Jeep in Rochester Hills, MI, near Detroit offers a wide selection of both new and used cars at competitive prices. Along with an experienced service department, there is a finance team to help you pick out the perfect plan for your needs, By providing finance packages, processing your credit application and helping obtain credit, first time buyers program, loans, leases and more.
Take a look at Rochester Hills Chrysler Jeep’s large inventory and find pre-owned vehicles including Chrysler 200, Chrysler 300, Jeep Grand Cherokee, Jeep Wrangler, Dodge Dart, Ram Trucks and many more.