Chrysler has long been one of the industry’s most trusted automakers, and now, Kelley Blue Book’s KBB.com has confirmed that status by giving Chrysler the 2016 Brand Image Award, a sought-after title in the automotive world.
The award was designed by KBB.com to “recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers,” which Chrysler has surely done this past year, with exciting models such as the new Chrysler Pacifica.
To decide which automaker should win the award, annual new-car buyer perception data is evaluated among luxury, non-luxury, and truck shoppers, via KBB.com. Based on this evidence, Chrysler was also named the 2016 Best Car Styling Brand.
Here at Rochester Hills Chrysler Dodge Jeep Ram, it’s no surprise to us that Chrysler reigns supreme as one of the most-loved brands. To learn more or to check out a Chrysler model for yourself, visit us anytime!