Fiat Chrysler April Sales Show Huge Increase, Jeep’s Best Month Ever

Fiat Chrysler April Sales

Fiat Chrysler is on track to celebrate one of its best years ever once 2015 comes to an end, if sales from the past four months are any indication. The auto company recently announced that their U.S. sales increased by 6 percent in April, as well as over the first third of the year.

The star of the April sales in particular was the new Jeep Renegade, a mini SUV that just went on sale. In fact – Jeep as a whole had their most successful month of all time.

The sub-brands within Fiat Chrysler had their ups and downs last month, ultimately balancing positively to produce these impressive numbers. The prosperous models include the Dodge Challenger – which also had its best month ever – as well as the in-demand 2015 Chrysler 200.

At this rate, we certainly wouldn’t be surprised if 2015 marked broken records across the board for the automakers, based on the Fiat Chrysler April sales. What do you think? Let Rochester Hills Chrysler Jeep know your thoughts in the comments.

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Renegades By X Ambassadors: A “Spot On” Accompaniment for Jeep Renegade

The Jeep Renegade is one of Kelley Blue Book’s Best SUVs for Under $25,000. Other accolades include Arizona AAA Top Pick For Cool Car Segment and KBB’s 10 Favorite New-For-2015 Cars, according to Jeep.

So when you are creating a marketing spot for the Renegade, any accompanying music has got to reflect that kind of flair, a song like “Renegades” by X Ambassadors.

Enter the X Ambassadors. The band hails from Brooklyn and, for some reason, their song entitled “Renegades” seemed appropriate for the campaign. Apparently, the song title was a coincidence.

Jeep had partnered with Interscope records and had challenged the record label to deliver a piece of music that reflected “the theme and the spirit of the new Jeep.” It just so happened that X Ambassadors, an Interscope artist, had been working on the “Renegades” that embodied the spirit of the Jeep.

Fiat Chrysler chief marketing officer Olivier Francois was happy with the marriage, to say the least. He said “The music is a smash, the hook is super catchy….The script of the song is…spot on.”