A brand’s logo can easily become an instantly recognizable symbol of what the brand stands for. Even young children who can’t read can recognize certain logos. Now, the automotive industry will be losing the Chrysler Pentastar logo, which has been a mainstay of the industry since 1962.
Chrysler has completed its merger with Fiat and the official name of the joint company is Fiat Chrysler Automobiles. As such, the branding needed to change, too, and both groups have switched over to the new FCA logo.
While this simple logo may not be as creative as the Pentastar, it shows the solidarity of the new merger and it doesn’t affect any of the eight brands sold by Fiat Chrysler, meaning you won’t be seeing it on the back of any new cars or trucks any time soon.
The new FCA logo is already in use on most of Chrysler’s corporate and online communications. However, if you find yourself pining for the old star, you can always look at the top of Chrysler’s headquarters in Auburn Hills, Michigan, as there are no plans to remove it from the building.
What do you think about the logo switch? Stop into Rochester Hills Chrysler Jeep today and let us know your thoughts!