Chrysler revealed a redesign of the full-size luxury Chrysler 300 in Los Angeles last week. The results of the transformation were nothing short of bold. And yet, Chrysler understands what a lot of car companies miss when it comes to redesigns: tradition. No matter what you do, you are always building on tradition.
For Chrysler, it was important to reconnect with the original one-of-a-kind character of the 300. Chrysler brand CEO Al Gardner said, “It’s going to take you back to that 2005 car,” the first year of 300 production. “That’s when you saw it coming down the road, you sure as heck knew what it was.” Gardner wanted to take what was going on with the 300 back then and “up the attitude.”
One peek at the 2015 Chrysler 300’s redesign and you will think “attitude.” Inspired by the recent redesign of the 200, the new 300 has stately and taller front end, with a decidedly blue-blooded grille. Its lines are curvier this year and its stance hints a little more at performance.
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