The newest Chrysler 200 advertising campaign comes straight from Detroit, but appears to be much more international than that. When we see the occasional car commercial that is filmed in another language and features English subtitles, it’s safe to say we’d assume the commercial is for a foreign-made car. In an unusual twist, Chrysler has opted to do just that, adding a sophisticated and diverse appeal to their latest advertising efforts.
A total of four commercials were produced by Wieden + Kennedy Portland, the same advertising firm that created the legendary Eminem spot for the last-generation 200. Each of the four commercials for the “Ready to Take on the World” campaign will air during NFL broadcasts.
Each piece of the campaign highlights a different aspect of the American-made 200, and is narrated in Japanese, German or Swedish (each with English subtitles). Each language represents qualities those cultures are known for – Japanese level of quality, German performance, and Swedish safety standards.
The clips in each of the commercials at first appear to take place in each of the respective countries (Japan, Germany, and Sweden), but that’s the result of movie magic. The clips were actually all filmed right here at home in the US.
Stop by Rochester Hills Chrysler Jeep today to learn more about the 2015 Chrysler 200!