2015 Dodge Charger Wins the Residual Value Award and Outlasts Its Competition

Dodge Charger Wins the Residual Value Award

2015 Dodge Charger R/T

At Rochester Hills Chrysler, we already know the 2015 Dodge Charger is an outstanding vehicle in terms of performance, but how does it hold up in value? According to ALG—the industry benchmark for residual value and depreciation data—the new Charger will do pretty well over the course of its lifetime.

Every year, ALG analyzes and recognizes vehicles that are predicted to retain the highest percentage of their original price after a three-year period. Winners are selected for 26 categories and determined based on careful examination of the competition in each segment, historical vehicle performance, industry trends, vehicle quality, production levels relative to demand and pricing, and marketing strategies.

With all that into consideration, ALG made its decision. We’re thrilled the 2015 Dodge Charger wins the Residual Value Award in the “Fullsize Car” category.

“We’ve seen some amazing used market retention from the Charger over the years, and buyers clearly love its unique execution,” said Larry Dominique, President of ALG. “With the improvements Dodge has baked in for 2015, it should continue to lead the Fullsize segment going forward.”

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Ram 1500 Adds 2015 Green Truck of the YearTM to List of Awards

2015 Green Truck of the Year

2014 RAM 1500

The Ram 1500 continues to win awards and hold “best-in-segment” records among its full-size pickup competitors. The EcoDiesel model was most recently awarded Green Car Journal’s 2015 Green Truck of the Year award.

With an EPA rating of 28 highway miles to the gallon, Ram truck’s EcoDiesel model is the most fuel efficient full-size, half-ton truck to ever hit the market. Impressively, its fuel economy rating bests the highway mpg of the most efficient small truck as well.

“The Ram 1500 EcoDiesel exemplifies what a ‘green’ truck should be,” said Green Car Journal and CarsofChange.com editor and publisher, Ron Cogan. “It’s a heavy-hitter that pulls off exceptional fuel economy with its impressive EcoDiesel engine and array of efficiency features like active grill shutters and aero suspension. Pickup buyers get the best of all worlds with the beefy torque and environmental performance offered by this full-size and stylish pickup.”

In addition, the Ram 1500 equipped with the 3.6-liter Pentastar V6 engine holds the number two spot for fuel efficiency, earning 25 highway miles per gallon.

Contact us here at Rochester Hills Chrysler Jeep for more information on the two most efficient full-size trucks on the market.

“Tales of the Trailhawk,” Shows 2014 Renegade Trailhawk Compact Jeep Is Ready for Any Terrain

The new 2014 Jeep Renegade may be the smallest Jeep in the lineup, but that doesn’t mean it’s any less capable or durable. Don’t be so quick to underestimate the rounded compact Jeep! The brand has created a video series titled, “Tales of the Trailhawk,” that shows how the Renegade Trailhawk, the toughest off-roading model of the Renegades, dominates on all terrains just like its larger counterparts.

Car Scoops says the videos “show the Renegade tackling water, angles and sand with apparent ease.” The footage is able to show all of the 2014 Renegade Trailhawk compact Jeep’s abilities and how they are no different than larger Jeep models. If anything, the Renegade’s smaller size is a benefit. It allows the vehicle to maneuver and handle much easier than bigger off-roaders and take rugged terrain in stride.

This tiny Jeep offers a fun driving experience while being practical enough for daily commutes. Car owners will not have any issues trying to park the Renegade, which will fit comfortably in those tight spaces you could never get a Wrangler into.

Get your own compact 2014 Jeep Renegade from us at Rochester Hills Chrysler Jeep!

New Chrysler 200 Advertising Campaign Goes International

The newest Chrysler 200 advertising campaign comes straight from Detroit, but appears to be much more international than that. When we see the occasional car commercial that is filmed in another language and features English subtitles, it’s safe to say we’d assume the commercial is for a foreign-made car. In an unusual twist, Chrysler has opted to do just that, adding a sophisticated and diverse appeal to their latest advertising efforts.

A total of four commercials were produced by Wieden + Kennedy Portland, the same advertising firm that created the legendary Eminem spot for the last-generation 200. Each of the four commercials for the “Ready to Take on the World” campaign will air during NFL broadcasts.

Each piece of the campaign highlights a different aspect of the American-made 200, and is narrated in Japanese, German or Swedish (each with English subtitles). Each language represents qualities those cultures are known for – Japanese level of quality, German performance, and Swedish safety standards.

The clips in each of the commercials at first appear to take place in each of the respective countries (Japan, Germany, and Sweden), but that’s the result of movie magic. The clips were actually all filmed right here at home in the US.

Three commercials have been released – Japanese Quality, German Performance – Autobahn, and German Performance – Three Times. The Swedish commercial has yet to be released.

Stop by Rochester Hills Chrysler Jeep today to learn more about the 2015 Chrysler 200!