Dodge cars have some of the highest curb appeal in their classes and now have APEAL trophies to prove it. J.D. Power’s 2014 U.S. Automotive Performance, Execution and Layout (APEAL) Study found the Charger, Challenger and Dart as segment leaders for Large Cars, Midsize Sporty Cars and Compact Cars, respectively.
“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” Doug Betts, Senior Vice President – Quality, Chrysler Group LLC said in a press release. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”
At its core, the JD Power APEAL study is a measure of how happy customers are with their car. It takes into account 77 different attributes of the vehicle 90 days after the car was purchased. As you might expect, vehicles with the highest APEAL scores often have greater owner loyalty to the brand and are hard to keep on the lot due to demand. Good problems to have if you’re working at a car dealership!
If you’re interested in one of the three most APEAL’ing cars on the market, come see us at Rochester Hills to get behind the wheel of a 2014 Dodge Charger, Challenger or Dart.