Chrysler Honors Veterans with a Permanent Memorial

1941 Jeep

Willy’s Jeep – 1941 Model

Memorial Day was this past weekend and all around the country it was a chance to celebrate the sacrifices and heroics of our nation’s veterans. Well, the Chrysler assembly plant in Toledo, Ohio took to honoring veterans in a truly unique way – with a permanent Veteran’s memorial featuring a 1942 Willys Military Jeep.

“Like all Americans, we owe our freedom to the sacrifices made by the men and women who serve in the military, but at Jeep, we owe our very existence to our WWII veterans,” said TAC Plant Manager Chuck Padden according to a Chrysler press release.  “When they returned home from the war, they purchased civilian versions of the Jeep vehicles they learned to depend upon in the war.  These heroes became our first Jeep enthusiasts.  Without them, we would not be here today.”

Making the dedication even more memorable was the fact three WWII Veterans and retirees from the Toledo plant were there to help dedicate the memorial. There is a good chance these three men had stories of their own involving the classic American Jeep that was becoming part of a memorial to honor them. To see if for yourself, click here.

While we don’t have any Jeeps that can compare with the historical significance of the 1942 model used in memoriam to veterans everywhere, we do have some modern renditions of the military rooted vehicle that we think you’ll love so come see us at Rochester Hills Chrysler Jeep Dodge Ram today.

Detroit Institute of Arts Could be Saved by Automakers

Everyone knows the financial issues faced by the city of Detroit and it is negatively affecting the everyday lives of millions of people. And even though we’re not within the city limits of Detroit, here in Rochester Hills, that doesn’t mean we don’t try to visit our state capitol as frequently as possible and appreciate all that is available in just a half hour drive. As a dealer of a Detroit brand it is especially great to be able to visit the Motor City.

That’s why today we’re proud to write about Chrysler’s involvement in a potential plan to help save one of those treasures of Detroit we love to visit – the Detroit Institute of Arts.


You might think profitable business in Detroit would get out while they can, but for the big auto companies that helped found the motor city, it has only strengthened their resolve to help.

“Chrysler Group is committed to playing a positive role in Detroit’s revitalization,” the company said in a statement found in an NBC news article. “Accordingly, we are reviewing the DIA’s request.”

While it wouldn’t be entirely on the automakers to help support the DIA, as their donations would just be part of a larger fund collected by other various organizations and companies, it’s nice to know that we sell a brand that truly cares about the community.

How to Celebrate Jeep Go Topless Day in Four Easy Steps

“Summer is coming” an ironic Game of Thrones reference for those who don’t know, but also a possible tagline for the upcoming Jeep Go Topless Day May 17th.

Don’t worry if this is the first you’re hearing of the event, Rochester Hills Chrysler Jeep Dodge Ram has a step by step guide for all of you who would like to participate in the event – which is far less scandalous than its name suggests.

1. Own a Jeep which features a removable roof. This one is obvious, but if you don’t know, check out some of your options here.

2. Find your local Jeep club event. If you’re in the Rochester Hills area you’ll have to travel to Harrison, MI in order to participate. But according to the website all the festivities included, a raffle, food, trail rides and more, make it well worth the trip.

3. If there isn’t one close enough, or you don’t feel like making a road trip at all, learn how to host your own Jeep Go Topless Day by following the directions provided here.

4. Get Jeep Go Topless Day swag, such as a free bumper sticker, limited edition shirts and other gear. There is even a Facebook page dedicated to the event.

Four easy steps and you too can enjoy going topless May 17th… In your Jeep we mean! If you’re struggling with the first step on the list, visit us at Rochester Hills Chrysler Jeep Dodge Ram and we’ll help you get the jeep that’s perfect for you.

Chrysler Five Year Plan Introduces SRT


Chrysler announced their five year plan for the brand earlier this week. Two of the biggest changes were that Dodge will become exclusively a performance brand and the SRT will now be housed under Dodge. SRT will also get new leadership according to a press release.

While the influence of SRT being brought into the fold of Dodge products likely won’t be felt for a couple years, we are excited that all Dodge cars, trucks and SUVs will likely get a sportier feel.

According to an article Dodge “Journey will be turned into something rip-roaring by SRT in 2017.” SRT influence will also be seen in the 2016 Dodge Dart. There aren’t a lot of details yet, but one thing that is for certain is a Dart SRT with a supercharged engine on an all-wheel-drive PowerTrain.

Not every offering in the Dodge vehicle lineup is excited by the five-year plan however. Production of the Avenger will end in 2014, while production of the Grand Caravan will end in 2016. While the Chrysler 200 will address the avenger’s portion of the market, there is no update on if FCA will offer a minivan in another capacity.

Stay up to date on everything Chrysler Dodge Jeep Ram by staying tuned to the Rochester Hills Blog.

An Overview of the 2014 RAM Power Wagon

Unless you’re big into trucks or you happened to be in NYC for the New York International Auto Show, there’s a good chance you haven’t seen the 2014 RAM Power Wagon. We’re also willing to bet you don’t know the history behind RAM’s legendary heavy duty pickup line that started during WWII. Don’t worry, we here at Rochester Hills Chrysler Jeep Dodge RAM have you covered; just watch the video below. While that video takes care of both those problems, there is still so much to tell you about the 2014 RAM Power Wagon. It offers a rare combination of raw power and fuel economy. While we’re not saying it will be as efficient as a 2014 Dodge Dart it also won’t guzzle gas like previous models of the Power Wagon. “Capability is top of mind with heavy-duty pickup truck customers. RAM trucks are expected to work every day without breaking a sweat,” said Reid Bigland, President and CEO-RAM Truck Brand, Chrysler Group LLC in a press release. “The 2014 RAM Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation, while delivering on-road civility and the towing capability expected from a heavy-duty truck.” For those of you that look for power and performance, look no further. The 2014 RAM Power Wagon – according to – has a towing capacity of 10,810 pounds, can ford 30 inches of standing water and go over almost anything in its path with 14.5-inches of ground clearance.