When Fiat bought Chrysler for $4.35 Billion it raised a lot of questions: What types
of cars would they predominately sell? What would happen to the Chrysler brand?
Where would the company headquarters (HQ) be? What would the merger of the two
companies be named?
The latter of those questions has finally been answered to the tune of FCA – Fiat
Chrysler Automobiles, according to an AP news story. The new name comes complete with a new logo, as well as jointly traded FCA stock. One thing that is not changing is the wide array of brands housed under the FCA name: Alfa Romeo, Chrysler, Jeep, Dodge, Ferrari, Fiat, Lancia, Maserati and Ram.
Currently Fiat has a HQ in Milan and Chrysler in Detroit. Read more about the
new FCA in a Forbes article by Joann Muller, where she addresses the question of where the FCA corporate HQ will be.
With so many questions still unanswered about the FCA brand, one thing you can
know for certain is Rochester Hills Chrysler Jeep Dodge Ram will continue to provide the same great cars, trucks and SUVs combined with our commitment to outstanding service that you’ve come to expect.