Ron Burgundy 2014 Dodge Durango Commercials Paying Off

If you haven’t seen the product of collaboration between Paramount Pictures and Chrysler to promote the all-new 2014 Dodge Durango and the new film Anchorman 2 yet, you’re missing out.

Video: https://www.youtube.com/watch?v=VxWAFOVrYKA

That’s just one of our favorites, but we suggest you head over to Dodge’s YouTube channel and check them all out.  Once you do, it will make perfect sense as to how the TV spots have been so successful for the Chrysler brand.

It’s difficult to show exactly how many sales are tied to the commercials, but they were launched in early October and Chrysler’s vehicle sales were up 11 percent in the month and sales of that Dodge Durango Ron Burgundy is bragging about experienced a sales boost of 59 percent in October.

What’s more is that according to Businessweek.com, “Chrysler also got a good deal on the ads… because it didn’t have to pay Ferrell. The spots were seen as routine promotion for Paramount’s Anchorman sequel.”

Durango

Dodge Durango

“The Dodge brand’s irreverent tone and attitude make Ron Burgundy the perfect pitchman for the new 2014 Dodge Durango,” said Olivier François, Chief Marketing Officer of Chrysler, in a press release. “By joining forces with Paramount Pictures, ‘Anchorman 2: The Legend Continues’ and Will Ferrell, we’re able to show the new 2014 Dodge Durango and its cutting edge technology in a completely unexpected approach that is fresh, funny and culturally provocative to our audiences.”

To learn more about the 2014 Dodge Durango, or to schedule your test drive, visit us today at Rochester Hills Chrysler Jeep!

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