Dodge Announces 2014 Charger and Challenger 100th Anniversary Editions

2014 will mark 100 years since John and Horace Dodge cultivated the first mass-produced all-steel-bodied cars in America.  Since then, the Dodge brand has gone on to enjoy a considerable amount of success with generations of drivers, thanks in large part to the legacy built by their Charger and Challenger vehicles.  It is appropriate, then, that the Dodge brand will celebrate its centennial with 100th anniversary editions of their 2014 Charger and Challenger that will boast unique commemorative features to coincide with the standard brand of power and performance that the name badges provide.

Dodge Challenger

Dodge Challenger SRT8

“The Dodge Charger and Challenger are the perfect foundation to celebrate 100 years of Dodge style and performance,” said Tim Kuniskis, President and CEO of Dodge Brand, in the official press release.  “Over the last century, the Dodge brand has seen its biggest success when we’ve combined head-turning designs with ingenious engineering and world-class performance. These two iconic muscle cars do all of that and more.  They represent the Dodge brand’s heart and soul.”

The additions that will make the 2014 Charger and Challenger 100th Anniversary Editions stand out from their more standard brethren include the availability of a “High Octane” read pearl coat paint, 20” aluminum wheels, and commemorative badging (reading “Dodge Est. 1914”).  Every 100th Anniversary Edition vehicle will also come with a book that chronicles a century of Dodge’s vehicle innovations.

The 2014 Dodge Charger 100th Anniversary Edition will be based upon the 2014 Charger SXT Plus, which is powered by the award-winning 3.6L Pentastar V6 that doles out 300 horsepower.  Another version, based upon the Charger R/T Plus ups the ante to the 5.7L HEMI V8 that creates 370 horses and 395 lb.-ft. of torque.

Similarly, the two versions of the 2014 Dodge Challenger 100th Anniversary Edition will also be based upon the 2014 Challenger SXT Plus and R/T Plus models and powered by the Pentastar and HEMI engines, respectively.  The Charger Anniversary Edition package will cost an additional $2,200 over the MSRP of a 2014 SXT Plus or R/T Plus trim level model, and the Challenger Anniversary Edition will run an extra $2,500 over the same trim levels for the 2014 Challenger.

For more information on these once-in-a-lifetime Charger and Challenger 100th Anniversary Editions, or to test drive the no-less-exciting 2014 Charger and Challenger right now, stop in and see us today at Rochester Hills Chrysler Jeep Dodge Ram.

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2014 Jeep Discounts at Rochester Hills Jeep Dealership in Rochester Hills, MI

Jeep Cherokee

This year, Jeep revamps and impresses us all with the all-new small crossover SUV, the 2014 Jeep Cherokee. Greeting passengers with a handsome interior, smooth ride and lots of space, the new Jeep Cherokee is noted for both passenger comfort and all terrain transportation. This new and affordable small SUV is currently offered with great incentives at the Rochester Hills Chrysler Jeep dealership in Rochester Hills, MI.

For the rest of 2013, find both Jeep Cherokee and Jeep Grand Cherokee discounts exclusive to the Rochester Jeep Dealer in Rochester Hills, MI including:

  • 2014 Jeep Cherokee Latitude FWD: Employee Lease/ Buy: $184 a month/ $20,869
  • 2014 Jeep Grand Cherokee Limited: Employee Lease/ Buy: $239 a month/ $33,685

New features of the 2014 Jeep Cherokee include:

  • Smooth and refined V6 engine
  • 9-Speed Automatic
  • Steering Wheel Audio Controls
  • 2.4L MultiAir2® Tigershark™ 14
  • Halogen Projector Fog Lamps
  • EPA Estimated MPG: 22 City/31 Highway
  • Lots of bonus cabin space
  • High-tech feature availability
  • Affordable SUV
  • Well equipped at every level

At the Rochester Hills Chrysler Jeep dealership we speak the Jeep language of freedom. We are proud service men and women who want to help you find the best deal possible.

2014 Jeep Wrangler Willys Wheeler Edition Brings Past to Present

Jeep Wrangler

Before the Jeep Wrangler was available to the public, it was an integral part of World War II, providing the U.S. military with a rugged and durable form of transportation.  When the first civilian Jeep was introduced in 1945, the kinship America seems to have with the brand skyrocketed. Since the 40s, the model has seen multiple redesigns but, beginning early next year, the new 2014 Jeep Wrangler Willys Wheeler Edition, which returns to the original Jeep’s capabilities, will be arriving in dealerships across the country, bringing a bit of the past to the present.

“The new Jeep Wrangler Willys Wheeler Edition is a Jeep purist’s dream, delivering a Jeep vehicle that harkens back to the original, classic CJs of the 1940s,” said Mike Manley, President and CEO-Jeep Brand, Chrysler Group LLC. “This new jeep vehicle delivers pure functionality and rugged capability in a unique package that recognizes the origins of the brand.”

With exterior design cues that take a page from the original Jeep, the Willys Wheeler Edition might be appear to be simple, but it includes the Connectivity Group with SiriusXM satellite radio, bringing it into the 21st century. It will also see an upgrade under the hood with the award winning 3.6-liter Pentastar V6 engine, producing 285 horsepower and 260 ft-lbs of torque.

Make sure to check back to the Rochester Hills Chrysler Jeep dealership blog for more info on the Jeep Wrangler Willys Wheeler Edition soon!

Ron Burgundy 2014 Dodge Durango Commercials Paying Off

If you haven’t seen the product of collaboration between Paramount Pictures and Chrysler to promote the all-new 2014 Dodge Durango and the new film Anchorman 2 yet, you’re missing out.

Video: https://www.youtube.com/watch?v=VxWAFOVrYKA

That’s just one of our favorites, but we suggest you head over to Dodge’s YouTube channel and check them all out.  Once you do, it will make perfect sense as to how the TV spots have been so successful for the Chrysler brand.

It’s difficult to show exactly how many sales are tied to the commercials, but they were launched in early October and Chrysler’s vehicle sales were up 11 percent in the month and sales of that Dodge Durango Ron Burgundy is bragging about experienced a sales boost of 59 percent in October.

What’s more is that according to Businessweek.com, “Chrysler also got a good deal on the ads… because it didn’t have to pay Ferrell. The spots were seen as routine promotion for Paramount’s Anchorman sequel.”

Durango

Dodge Durango

“The Dodge brand’s irreverent tone and attitude make Ron Burgundy the perfect pitchman for the new 2014 Dodge Durango,” said Olivier François, Chief Marketing Officer of Chrysler, in a press release. “By joining forces with Paramount Pictures, ‘Anchorman 2: The Legend Continues’ and Will Ferrell, we’re able to show the new 2014 Dodge Durango and its cutting edge technology in a completely unexpected approach that is fresh, funny and culturally provocative to our audiences.”

To learn more about the 2014 Dodge Durango, or to schedule your test drive, visit us today at Rochester Hills Chrysler Jeep!