The latest from Chrysler Jeep Dodge has the Dodge Dart falling from the sky, sliced bread, Tom Brady, corporate meetings, astronauts, 5am, three-wheel cars, and socket wrenches. Chrysler has just released its first Dodge Dart commercial during the Major League Baseball All Star game last night.
“Adding a dose of fun, creative license and Dodge brand humor, (the commercial) captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC.
The commercial promotes Dodge Dart’s “New Rules” campaign featuring Jay-Z and Kanye West. The 90-second bit shows ‘exactly’ what it takes to create a car, step-by-step-by-step.
The 2013 Dodge Dart beginning to makes its way into dealerships now.