Dodge Dart’s “How To Change Cars Forever” ad

The latest from Chrysler Jeep Dodge has the Dodge Dart falling from the sky, sliced bread, Tom Brady, corporate meetings, astronauts, 5am, three-wheel cars, and socket wrenches. Chrysler has just released its first Dodge Dart commercial during the Major League Baseball All Star game last night.

“Adding a dose of fun, creative license and Dodge brand humor, (the commercial) captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC.

The commercial promotes Dodge Dart’s “New Rules” campaign featuring Jay-Z and Kanye West. The 90-second bit shows ‘exactly’ what it takes to create a car, step-by-step-by-step.

The 2013 Dodge Dart beginning to makes its way into dealerships now.

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